Achieving Visitor Sustainability

Meeting and exceeding the expectations of our visitors is a key mechanism to create added value from tourism.

Industry Goals 3 & 4

New Zealand delivers world leading experiences for both international and domestic visitors.


3 International and domestic visitors’ experience of New Zealand overwhelmingly meets or exceeds expectations.

4 Tourism businesses actively engage with their visitors to ensure that the visitor experience is enhanced and adverse impacts are reduced.

Business Commitment

The Visitor Commitments are designed to grow visitor satisfaction through business improvements based on strong insight. They also reflect the tourism industry’s responsibility to educate our visitors about how to respect nature, respect culture and respect their host community.


4 Visitor Satisfaction: Businesses undertake customer satisfaction monitoring, evaluation and reporting.

5 Product and Market Development: Businesses innovate to improve or upgrade their offering to enhance visitor experience.

6 Visitor Engagement: Businesses educate visitors about New Zealand’s cultural and behavioural expectations.

How To

See the Tools pages for guides, useful links and and tips to help you achieve these Visitor Commitments.


Visit this page to see all the industry Goals and business Commitments.