Financially successful businesses are able to grasp the opportunities provided by the other elements of sustainability.
Tourism is delivering prosperity across the New Zealand economy.
1 New Zealand’s total annual tourism revenue has grown to $41 billion by 2025.
2 Tourism businesses are experiencing sustainable growth through ongoing profitability, innovation, quality improvement and investment.
The Economic Commitments reflect three key aspects that contribute to business success – profitability, investment and productivity.
1 Sustainable Businesses: Businesses focused on long term financial performance.
2 Capital Investment: Businesses invest capital to grow, and/or to improve quality and productivity.
3 Productivity: Businesses innovative and have effective strategies to mitigate the effects of seasonality.